The 10th Chinese University Students Public Relations Planning and Entrepreneurship Competition Campus Tour held in SSPU successfully

    On April 2nd, the lecture tour of SSPU was held in the lecture hall on the third floor of our university's graphics and text information center. Under the theme of AI Enabling,  Integrated Development, the contest aims to explore the in-depth integration of the public relations industry and artificial intelligence, and promote the intelligent and efficient development of the public relations industry. To provide a platform for college students to demonstrate their innovative and practical abilities.

    President Xie Huaqing attended the event and gave a speech of welcome. According to Xie, with the theme of AI Enabling, Integrated Development, the contest is not only a positive response to the future development trend of science and technology, but also an active exploration of the development direction of the public relations industry in the future. The lecture tour can bring new vision and new ideas to the students of our school, and it also fits well with the education practice of artificial intelligence + in recent years.

    Zhao Dali, Executive Vice President of China International Public Relations Association, attended and addressed the lecture tour. He expressed his appreciation for the great support to the public relations planning and entrepreneurship contest and the development of the public relations cause, and recognized the remarkable achievements made in the building of the public relations specialty and talent cultivation of the university, and believe that in the 10th National Competition, SSPU's students will be able to maintain good inheritance and achieve new and better results. Relevant persons in charge of the Student Affairs Office and School of Foreign Language and Culture Communication attended the meeting. Representatives of Bayer (China) Co., Ltd., L'Oreal (China) Co., Ltd., and Shanghai Naturetang Group Co., Ltd., as well as two judges of the competition, analyzed the selected topics and gave guidance to the competition. About 400 students and students from the school listened to the lecture tour.

    In 2024, we officially launched the AI + Education Action Plan (2024-2026), which takes integration of production and education and intersection of disciplines as the core path to comprehensively promote the in-depth application of AI in education and teaching. By restructuring the curriculum system, innovating the teaching model, deepening scientific research cooperation, and improving the digital literacy of teachers and students, the Bank actively explored new paths for AI + to cultivate application-oriented and innovative talents. Remarkable achievements have been made in such aspects as the quality of personnel training, the effectiveness of teaching reform, and the collaborative innovation of production and education. The success of this tour will not only provide opportunities for our students to communicate with industry experts and scholars, but also further stimulate their interest in AI and drive for innovation.